Think of your personal insurance brand as a seed that you’ll go on to plant in the rest of your insurance marketing strategy.

Every agent has a story to tell. In the senior market, that usually means visiting clients and prospects in their homes to discuss typical offerings such as health, life insurance, and final expense policies.

Critical illness insurance is nothing new. Recently has there been a major uptick in interest in this type of coverage and there are a few reasons why. As an insurance professional, you have the knowledge and credibility to educate business leaders and consumers about critical illness insurance.

Cross sales with ancillary products is the ultimate winning strategy. Clients feel more comfortable knowing their needs are covered and services will be affordable when they need them.

Starting slow provides important time to form an insurance strategy. The same approach applies to ambitious insurance agents when creating a quality, sustainable insurance business.

When you became an insurance agent, did you know you were getting more than a sales job? It’s true! Your role is equal parts sales and customer service.