Insurance agents work closely with and rely heavily on the members of their community to do business. Your career can also give back to that community.
For many of us, we desire to make a social impact on the world around us. It may surprise you to learn that selling insurance does just that.
As an insurance agent, you’re invested in the people in your neighborhood and the small businesses they frequent. This provides ample opportunities to help potential clients and enrich your community.
Your career in insurance sales making a social impact on those around you can be achieved in numerous ways.
A partnership of this caliber means more potential clients, which means more sales.
Your Insurance Affinity Partnerships
In an affinity partnership, you’re asking one brand (a local establishment that shares your clientele’s demographics) to refer insurance prospects to you. But when you join forces with a local business, you’re not just promoting your own business to people in your area.
When potential clients enter these local establishments, like pharmacies, senior centers, churches, you’ve got the advantage of being recommended as an insurance advisor. You’re also promoting the good this organization does in your own community, and therefore affecting not only potential clients, but your community at large.
A partnership of this level also means more potential clients, more sales, and more people in your area benefit from the services you and your partner have to offer.
By getting involved on the ground level, you’re showing potential clients your sense of humility and ability to see their concerns as real and relatable.
Interested in learning more about affinity partnerships? Crack open our eBook The Insurance Agent’s Guide to Establishing Successful Affinity Partnerships to deep dive into why these relationships are important to your business!
Volunteering Your Time
Another way to give back is through a more hands-on approach. You could be one of the faces making a difference on the front lines of your neighborhood.
How can you help the community? This can be as simple as searching which charities or community engagement activities where you can extend a helping hand.
Agents can also seek out the insurance companies they represent for possible opportunities in their area. Various companies have volunteer programs that seek to improve local community service efforts.
By getting involved on the ground level, you’re showing potential clients your sense of meaningful community engagement. You’re also showing the ability to see their concerns as real and relatable, making yours a more trustworthy brand.
Sponsoring Events
That soccer team you sponsor? That’s not just great marketing; it’s also giving back to a worthy cause.
Yes, your name is on the back of their T-shirts, but you’re also localizing your small business and gaining the trust of those kiddos’ families.
When potential clients see that you have a vested interest in bettering the world, they’re more likely to trust that you’re also invested in bettering their lives directly. It’s a subtle but impactful way to create business opportunities through community outreach.
Not to mention, something as simple as donating money to a community event is a savvy way to brand yourself on a budget. Consider sponsoring the business banners hanging on the fences of a high school’s football or baseball field. It’s a small expense that can catch a lot of eyes while also supporting that local team.
Customers want to participate in a charitable cause!
Need a comprehensive list of vendors who can meet your local advertising needs? Check out our Ultimate Agent Resource List Pt. 1 post for more info!
The Charitable End of Your Business Model
If you’ve already incorporated a way to give back into your business, you’re probably aware that it’s also appealing to your customers.
Think about brands that are founded on helping those in need. At some businesses, for every unit bought, a unit or percentage is donated. You know of these brands because they’re so popular, and customers want to participate in a charitable cause!
By marketing your business as one that thrives on helping others in the process of doing business, you’re not just helping others — you’re laying the foundation for a solid business model.
In addition to this aspect of your career having a direct and immediate impact on your neighbors, you’ll also benefit from a tax break and happy employees. Charities.org found that 71 percent of employees say it’s important to work where culture is supportive of giving and volunteering.
As an example of charitable giving, our partner Integrity has the “Integrity Gives Back” Toy Drive. Every year around the holidays, Integrity launches this charitable event to benefit pediatric hospitals and child-focused organizations across the country. To learn more about or participate in the drive, check out the “Integrity Gives Back” website.
Prioritizing your community in your business model not only looks good, but it also yields tangible and lasting benefits for both you and your neighbors. When your neighbors can trust you, your clients can trust you just as easily.
With Ritter as your trusted ally, your local business can rise to the next level! Register with Ritter for free to gain access to essential tools, resources, and support.
Not affiliated with or endorsed by Medicare or any government agency.
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